we need to talk about m3gan 2.0
the trailer
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If you’re not familiar with the 2022 film M3GAN, probably because you lack the depth of pop culture knowledge of a 24 year old twink, she is an AI robot programmed by Gemma (Allison Williams) to protect Cady, her niece.
The success of M3GAN was not because it was produced by BLUMHOUSE, or the script, or even the cinematography. It was because they gave us a robot girl that can sway her arms like she was on the dance floor to Lady Gaga’s Abracadabra with the sound system at 10 decibels above the legal limit.
The gays ate her up.
The trailer for M3GAN 2.0 dropped last week. And it’s offensive.
Here is what I think went down at the C-suite marketing meeting of the rollout of this film. Everyone on the team is straight, of course. They collated the data that gay men are the demographic. We’re not a monolith. They summed up what they think is the most mainstream and inoffensive profile of this type of gay to market to:
Attends circuit parties.
They listen to Kylie Minogue’s Padam Padam and think it’s sonically deep.
When given the opportunity, will say “slay” at every opportunity. Drag queens. Slay. White Lotus. Slay. Climate change. Slay. Collapse of democracy. Slay.
It begins by refreshing our memory of what made M3GAN iconic, her swaying arms and rudimentary choreography. If there is one thing gays love, it’s a diva. Britney Spears’s Oops I did It Again is sprinkled through out. Because M3GAN is doing it again. And you know what you have to do when she’s doing it again? “Hold on to your vaginas.” Excuse me? The premise here is that M3GAN is fighting another AI robot and in gay vernacular, I guess, it’s: “this bitch” vs “that bitch”.
The trailer is so gay that it is borderline homophobic. The C-suite team thought they could dilute gay culture, my culture to top 40 pop, generic phrases and female empowerment in cute outfits. In the words of Las Culturistas: I don’ think so, honey.1
Who am I kidding? I will watch it VOD.